To build on their current membership of 80,000, MFCU want to offer more digital offerings to potential new members. They previously carried out a ‘Young and Free’ campaign to raise awareness to the younger generation about the benefits of banking with their local Credit Union.
Member First wanted to go one step further, and provide a solution that allows new members to sign up to their Credit Union from anywhere, at any time. This is particularly beneficial for Millenial and Generation Z members, who expect digital services from all FinTech providers.
Digital Member Onboarding is part of Wellington IT’s cuOnline+ solution, which combines intuitive online banking, digital member onboarding and e-signatures.
Members, staff and board members are all feeling positive about Member First’s new digital offerings.
“Feedback on the new look and feel of cuOnline+ has been positive from members. They find the interface much simpler to navigate.
Staff are happy with the new platform too. Digital Member Onboarding saves our staff valuable time, and is 4 x times faster than traditional methods, i.e. members coming into branch and applying via paper-based methods. All the data entered at the digital member onboarding stage is automatically transferred to our core system, Scion, so saves data entry time reduces human error".
Conor Ralph, Marketing Officer, Member First Credit Union