FMCG: Mobile Computing
Overview
Currently deployed on laptops
and data tablets and soon to be available on mobile phones, this essential piece of software permits
a direct and immediate link to data from head office and back office systems. Not only permitting more efficient journey plans and a higher number of calls, it can also provide access to full pricing, promotional
and stock level information at the point of customer contact. Products with higher profitability can be easily viewed via colour-coded scales, focusing the sales team’s attention on products with more lucrative margins and an improved product mix.
Your staff can spend the maximum time possible with customers and help to build an immediately accessible and highly valuable database of quantitative and qualitative information about customers, outlets and competitors. They can benefit from a variety of media rich selling aides like videos, images, tasting notes, products descriptions and technical data, all at the point of customer contact. These tools can be easily synchronised with the web, cinema and TV to maximise the experience.
Strategic Planning Staff at head office can also design their own questionnaires or census forms and the system will automatically remind the sales or merchandising teams to gather the data during their calls. All information collected will be seamlessly transferred to and managed in the database and retrievable to the brands and outlets automatically. This can then be combined with any of the operational data in the Enterprise Resource Planning system to provide an immediate, full and accurate picture of the trading environment.
