Locus
Marketing
LOCUS marketing module allows your Credit Union to communicate relevant promotional information to a specific target audience.
Your Credit Union can utilise numerous channels of communication with a member such as at the counter, email, text message, letter, via the CU Online website and through the telephone banking system.
Key Features
- Strengthen relationships with members
- Targeted marketing campaigns e.g. student loans aimed directly at students
- Control marketing cost
- Use LOCUS data to its maximum potential
- Increase member awareness of products provided by the Credit Union
- Fully integrated into LOCUS
- Evaluation and reporting functions to assess success of campaigns
LOCUS marketing module is fully integrated into LOCUS making effective marketing campaigns incredibly easy to set up and customise. Campaigns can be sent out to a very specific audience, to avoid a very general and irrelevant marketing campaign. LOCUS marketing uses the fields already inbuilt into LOCUS to make choosing a target audience simple and less time consuming.
The results of these campaigns can be monitored in LOCUS and its associated marketing module to assess the feedback from members versus the cost of the particular campaign. These reports can also be found in the inbuilt Report Archiver to be viewed at any given time to monitor the previous effectiveness of campaigns.
With LOCUS marketing module the Credit Union can always be at the forefront of the members mind.
