Trade Promotions Management

Do you need the tools to monitor your advertising and promotional spend on a daily basis?

Many companies are becoming more exposed to the risk of over or under spend in their advertising and promotional budgets.

Where the funding of budgets is linked to variables (e.g. sales performance) or where the cost of sales promotional activity isn’t known until the end of the promotional period, a company can leave itself vulnerable to trading at a loss.

We have developed a highly capable Trade Promotions Management method that will effectively model the latest funding and monitor the sales & promotional spend against it, providing you with up to date visibility of your usage of the available funding.

Features

- The system provides a mechanism for defining the sources of funding and funding rules

- Actual and planned sales and purchase activities are used to project the level of funding

- Multiple revisions are possible through the year as trading circumstances alter and priorities change

- A spend planning feature allows allocation of funds to particular activities such as events, sponsorships, advertising, price support or point of sale promotions.

- The promotional allocation can be developed into a detailed promotions planner

- You can commit spends for agreed activities scheduled for a later period

- Actual performance and associated spend is collected from a variety of sources e.g. Sales Order Processing, Invoicing Routines, Purchasing of resources etc.

- Up to date visibility of planned versus actual spend is available at

o   Company Level

o   Principal

o   Brand

o   Activity

o   Individual Promotion